1Overview#
For roofers and roofing contractors. Customers say what they need, how urgent it is, the roof type, area, storeys, roof age, problems they see and if it's an insurance claim, with photos of the roof, damage and any ceiling stains.
Roof repairs & replacement: services, roof type, area (typed or drawn on the map), storeys, urgency, problems and photos.
2What your customers are asked#
The form has 2 steps plus photos, then sending. Everything below can be renamed, hidden or made optional in Settings → Form fields.
About Your Roof
| Question | Type | Options & notes |
|---|---|---|
| What do you need?Required | Pick several | Repair / leakFull replacementNew roofInspectionGuttersWaterproofing Hint shown: "Pick all that apply." |
| How urgent is it?Required | Pick one | Emergency, leaking nowWithin a monthJust planning |
| Roof typeRequired | Pick one | Flat concretePitched tilesMetal sheetShinglesSlateNot sure |
| Property typeOptional | Pick one | HouseApartment blockCommercial / industrial |
| Roof areaOptional | Size (typed or drawn) | M² or ft², typed or drawn on a map (satellite view available); hint shown: "Optional: tap the corners of the roof on the map (satellite view helps), or type a rough size." |
| How many storeys?Required | Pick one | 1 storey2 storeys3 or more |
| Roof ageOptional | Pick one | Under 10 years10–25 years25+ yearsNot sure |
| What problems do you see?Optional | Pick several | Leaks / water insideMissing or broken tilesSaggingDamp / mouldStorm damageCracks Hint shown: "Optional: pick any that apply." |
| Is this an insurance claim?Optional | Pick one | YesNoNot sure |
Photos of the Roof
Photo tiles: Whole roof, Damage close-up, Inside ceiling / leak, plus extra photos. Tip shown to customers: Tip: take a photo of the whole roof from the street or garden, plus close-ups of damage and any water marks on ceilings inside. Please don't climb onto the roof.
Your Contact Information
| Question | Type | Options & notes |
|---|---|---|
| Full NameRequired | Short answer | |
| WhatsApp / PhoneRequired | Phone | Local numbers are turned into international format automatically |
| Email AddressOptional | ||
| Property AddressRequired | Address + map | |
| Preferred Inspection DateOptional | Date picker | |
| Preferred TimeOptional | Pick one | Morning (9–12)Afternoon (12–4)Evening (4–8)Any time |
| Anything else we should know?Optional | Long answer |
Why these questions
- Urgency: "Emergency, leaking now" needs a call, not a message.
- Roof type and area set the materials and size.
- Storeys decide scaffolding or ladder access.
- Insurance claim customers often need photos and a written quote.
3Set it up#
- Choose Roofing in the setup wizard. Already using another niche? Your niche → Change niche, then confirm by typing Roofing, with "Load this niche's starter texts" ticked.
- Settings → Region & photos: keep Minimum photos at 1. The photo tip asks customers not to climb onto the roof.
- Settings → Region & photos: keep Satellite view on: customers can draw their roof area.
- Settings → Page texts: put your emergency number in the help box if you offer call-outs.
Recommended theme: Professional
Roofing is a serious, high-value job. Professional's structured form builds trust; Classic also works well for repair-focused businesses.
4Page texts#
These starter texts are loaded with the niche. Make them yours in Settings → Page texts.
| Text | Starter wording |
|---|---|
| Banner title | Get a Free Roofing Quote |
| Banner text | Tell us about your roof and we'll send you a price, or book an inspection. No obligation. |
| Tagline | Repairs · Replacements · Waterproofing |
| Header badges | Free Quote | No obligation All Roof Work | Repairs to new roofs Inspections | Book a visit |
| Why choose us | Leak repairs and full replacements Roof inspections on request Gutters and waterproofing Photos help us quote faster |
Make them yours
- Mention emergency repairs only if you offer them.
- Explain in the FAQ how you help with insurance claims (photos and a written quote).
5Reading a request#
Each request opens with a quick assessment: coloured flags for what matters most in this trade.
- Urgency: Emergency, leaking now is flagged as a bigger or more valuable job.
- Problems: Leaks / water inside, Storm damage is flagged as needing attention (cost, access or risk).
- Services: Full replacement, New roof is flagged as a bigger or more valuable job.
- Roof area: flagged by size (anything above 80 m² stands out).
- Height: 3 or more is flagged as needing attention (cost, access or risk).
- Insurance: Yes is flagged as a bigger or more valuable job.
- Photos: green when every photo tile is filled, amber when only some are.
- Inspection: highlighted when it is today or tomorrow, so you can plan quickly.
What to look at first
- Emergency requests first: call them.
- Problems like sagging can mean structural damage.
- 3 or more storeys needs scaffolding.
- Insurance: Yes means they'll want a detailed written quote.
Statuses for this niche
New · Contacted · Quote sent · Job booked · Completed · Lost / declined
6Pricing your quote#
Repairs are priced per job; replacements per area.
- Repairs: a call-out price plus materials, based on photos.
- Replacements: price per m²/ft² by roof type, plus scaffolding.
- Add removal and disposal of the old roof.
- Offer an inspection when the photos aren't clear.
These are ways to think about price, not market prices. Use your own costs and local rates.
7Messages to customers#
Your quote message is filled in automatically when you send a quote on WhatsApp. This is the starter template (Settings → Page texts):
Emergency
Inspection
8Get more requests#
- After storms, post your emergency link in local groups.
- Ask insurance brokers and property managers to keep your link.
9Launch checklist#
- Emergency phone in the help box (if offered).
- Insurance help explained in the FAQ.
- Satellite view on.
- Send one test request from your phone and check it arrives by WhatsApp and email.
Need the general setup steps? See the main user guide.