Loft Conversion guide
Home improvement

Loft Conversion

For loft conversion builders: type, room use, house, roof shape, head height, area and plans.

1Overview#

For loft conversion companies. Customers choose the conversion type and what the room is for, the house type, roof shape, head height, floor area, extras, whether they have plans and when they want to start, with photos of the house and inside the loft.

Questions16
PhotosYes
AddressOne address
Request numbersLC-…

Loft and attic conversions: type of conversion, what the room is for, house type, roof shape, head height, floor area, extras, plans and photos.

2What your customers are asked#

The form has 2 steps plus photos, then sending. Everything below can be renamed, hidden or made optional in Settings → Form fields.

Tell Us About Your Loft

QuestionTypeOptions & notes
Type of conversionRequiredPick one
Roof windows onlyDormerHip to gableMansardNot sure, advise me

Hint shown: "Roof windows only is the simplest. A dormer or hip to gable adds more head room and floor space."
What will the room be for?RequiredPick one
BedroomBedroom with bathroomHome officePlayroom / living spaceStorage boarding only
House typeRequiredPick one
DetachedSemi-detachedTerraced / townhouseBungalow
Roof shapeRequiredDropdown
Pitched (gable ends)Hipped (sloping ends)Mostly flatNot sure
Head height at the highest pointOptionalDropdown
Under 2.2 m (7.2 ft)2.2 to 2.4 m (7.2 to 7.9 ft)Over 2.4 m (7.9 ft)Not sure

Hint shown: "Measure from the top of the floor joists to the underside of the ridge."
Loft floor areaOptionalSize (typed or drawn)M² or ft², typed; hint shown: "Roughly the length × width of the loft."
Anything else?OptionalPick several
En-suite bathroomJuliet balconyBuilt-in storageExtra roof windowsHeating / radiators

Hint shown: "Pick all that apply."
Do you have plans or permission?OptionalPick one
Not yetI have drawingsPlans approved
When would you like to start?RequiredPick one
As soon as possibleIn 3 to 6 monthsJust getting prices

Photos of Your Loft & Roof

Photo tiles: House and roof from outside, Inside the loft, plus extra photos. Tip shown to customers: Tip: a photo of the house and roof from the street, plus one or two from the loft hatch if it's safe to look in.

Your Contact Information

QuestionTypeOptions & notes
Full NameRequiredShort answer
WhatsApp / PhoneRequiredPhoneLocal numbers are turned into international format automatically
Email AddressOptionalEmail
Property AddressRequiredAddress + map
Preferred Survey DateOptionalDate picker
Preferred TimeOptionalPick one
Morning (9–12)Afternoon (12–4)Evening (4–8)Any time
Anything else we should know?OptionalLong answer

Why these questions

  • Head height at the highest point decides if the loft is suitable as it is.
  • Conversion type and room use set the scale (a bedroom with bathroom is a bigger job).
  • Plans or permission tells you how far along the customer is.
  • Timeline shows ready buyers.

3Set it up#

  1. Choose Loft Conversion in the setup wizard. Already using another niche? Your niche → Change niche, then confirm by typing Loft Conversion, with "Load this niche's starter texts" ticked.
  2. Settings → Form fields: remove conversion types you don't build.
  3. Settings → Page texts: explain in the FAQ that planning rules depend on the area and the type of conversion.

Recommended theme: Professional

A loft conversion is a big investment. Professional's structured form sets a serious tone.

4Page texts#

These starter texts are loaded with the niche. Make them yours in Settings → Page texts.

TextStarter wording
Banner titleGet a Free Loft Conversion Quote
Banner textTell us about your loft and what you'd like it to become, and we'll book a survey and send you a quote. No obligation.
TaglineDormers · Roof Windows · Hip to Gable
Header badgesFree Quote | No obligation
Design to Finish | One team throughout
Free Survey | Measured on site
Why choose usDormer, hip to gable and roof window conversions
Bedrooms, bathrooms and home offices
Help with drawings and permissions
A clear timeline before we start

Make them yours

  • Show photos of finished lofts as your banner.
  • Mention design help and drawings if you offer them.

5Reading a request#

Each request opens with a quick assessment: coloured flags for what matters most in this trade.

  • Conversion: Dormer, Hip to gable, Mansard is flagged as a bigger or more valuable job.
  • Head height: Under 2.2 m (7.2 ft) is flagged as needing attention (cost, access or risk).
  • Room: Bedroom with bathroom is flagged as a bigger or more valuable job.
  • Timeline: As soon as possible is flagged as a bigger or more valuable job.
  • Plans: shown for quick reading.
  • Photos: green when every photo tile is filled, amber when only some are.
  • Survey: highlighted when it is today or tomorrow, so you can plan quickly.

What to look at first

  • Head height under 2.2 m is flagged: it may need roof changes.
  • Dormer, hip to gable or mansard are flagged as bigger projects.
  • Bedroom with bathroom adds plumbing.
  • Plans approved means a customer who's ready.

Statuses for this niche

New · Contacted · Quote sent · Survey booked · Completed · Lost / declined

6Pricing your quote#

Give a range from type and size, then a full quote after a survey.

  • A typical range per conversion type and floor area.
  • Add bathrooms, balconies and extra windows.
  • Include design and permission help if you offer it.
  • Final price after measuring.

These are ways to think about price, not market prices. Use your own costs and local rates.

7Messages to customers#

Your quote message is filled in automatically when you send a quote on WhatsApp. This is the starter template (Settings → Page texts):

Hi {name}, thank you for your request {ref} ({title}). Our price for the conversion is *{amount}*, based on what you've told us. We'll confirm it after the survey. Reply YES to book the survey. {business}

Range and survey

Hi [name], a [type] conversion for a [room] in a home like yours is usually around [range]. We'd like to visit to measure and talk through the design. When suits you?

8Get more requests#

  • Work with architects and estate agents.
  • Share before-and-after stories with your link.

9Launch checklist#

  • Conversion types you don't build removed.
  • Planning wording in the FAQ.
  • Send one test request from your phone and check it arrives by WhatsApp and email.

Need the general setup steps? See the main user guide.