1Overview#
For horse transport businesses. Customers give the number and size of horses, one way or return, the purpose, how the horse loads, documents, extras and the collection and destination addresses. The distance is worked out automatically.
Horse and pony transport: how many, size, one way or return, reason, how they load, documents, extras, and the route with distance.
2What your customers are asked#
The form has 3 steps, then sending. Everything below can be renamed, hidden or made optional in Settings → Form fields.
Your Horses & Trip
| Question | Type | Options & notes |
|---|---|---|
| How many horses?Required | Dropdown | 1 horse2 horses3 horses4 horses5+ horses Customers can also type an exact number; hint shown: "More? Type the number." |
| SizeRequired | Dropdown | PonyHorseLarge / draught horseMare and foalMixed sizes |
| One way or return?Required | Pick one | One wayReturn trip |
| What's the trip for?Required | Pick one | Purchase or saleVet / clinicShow / competitionMoving yardSomething else |
| How does it load?Required | Pick one | Loads easilyNervous / needs timeNot sure Hint shown: "Knowing this helps us allow enough time at collection." |
| Documents readyOptional | Pick several | Passport / papersVaccinations up to dateHealth certificate (abroad) Hint shown: "Pick what you have. We'll tell you what's needed for your trip." |
| Anything else?Optional | Pick several | Groom travels alongOvernight stablingGoing abroadTack and feed to bring Hint shown: "Pick all that apply." |
Collection & Destination
| Question | Type | Options & notes |
|---|---|---|
| Collection yard or addressRequired | Address + map | |
| DestinationRequired | Address + map | |
| DistanceAutomatic | Worked out automatically | |
| Travel dateOptional | Date picker | |
| Preferred TimeOptional | Pick one | Morning (9–12)Afternoon (12–4)Evening (4–8)Any time |
Your Contact Information
| Question | Type | Options & notes |
|---|---|---|
| Full NameRequired | Short answer | |
| WhatsApp / PhoneRequired | Phone | Local numbers are turned into international format automatically |
| Email AddressOptional | ||
| Anything else we should know?Optional | Long answer |
Why these questions
- Number and size of horses decide the vehicle.
- How it loads: nervous loaders need extra time.
- Documents (passport, vaccinations, health certificate for abroad) must be ready before travel.
- Return trips and going abroad are bigger jobs.
3Set it up#
- Choose Horse Transport in the setup wizard. Already using another niche? Your niche → Change niche, then confirm by typing Horse Transport, with "Load this niche's starter texts" ticked.
- Settings → Region & photos: km or miles.
- Settings → Form fields: remove "Going abroad" if you only travel within the country.
Recommended theme: Professional
Horse owners want calm, careful professionals. Professional's ordered form builds that trust.
4Page texts#
These starter texts are loaded with the niche. Make them yours in Settings → Page texts.
| Text | Starter wording |
|---|---|
| Banner title | Get a Free Horse Transport Quote |
| Banner text | Tell us about your horses and the trip, and we'll send you a price. No obligation. |
| Tagline | Local · Long Distance · Abroad |
| Header badges | Free Quote | No obligation Door to Door | Yard to yard Any Trip | Vet, show or sale |
| Why choose us | Single horses and groups Vet visits, shows, sales and yard moves Time allowed for nervous loaders Updates on the way |
Make them yours
- Describe your vehicle and how the horses travel in Why choose us.
- Explain document requirements in the FAQ in general terms.
5Reading a request#
Each request opens with a quick assessment: coloured flags for what matters most in this trade.
- Horses: flagged by size (anything above 1 horses stands out).
- Loading: Nervous / needs time is flagged as needing attention (cost, access or risk).
- Trip: Return trip is flagged as a bigger or more valuable job.
- Extras: Going abroad is flagged as a bigger or more valuable job.
- Distance: worked out by road between the two addresses; highlighted from 300 km as a long trip.
- Travel: highlighted when it is today or tomorrow, so you can plan quickly.
What to look at first
- More than 1 horse is flagged.
- Nervous loaders are flagged: allow time.
- Return trip and going abroad are flagged as bigger jobs.
- Check documents before confirming.
Statuses for this niche
New · Contacted · Quote sent · Trip booked · Completed · Lost / declined
6Pricing your quote#
Price by distance, number of horses and trip type.
- A base price plus a price per km/mile.
- Add for each extra horse.
- Return trips: both legs and any waiting time.
- Add overnight stabling and international paperwork.
These are ways to think about price, not market prices. Use your own costs and local rates.
7Messages to customers#
Your quote message is filled in automatically when you send a quote on WhatsApp. This is the starter template (Settings → Page texts):
Quote
8Get more requests#
- Partner with yards, vets and show organisers.
- Share your link in equestrian groups.
9Launch checklist#
- Distance unit set.
- International option removed if not offered.
- Send one test request from your phone and check it arrives by WhatsApp and email.
Need the general setup steps? See the main user guide.